Module 5: Human Resources Management in Hospitality
Module 5:
“Relevance and nature of HR in the hospitality industry … attracting and selecting Talent … Developing and retaining talent”
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Module 4: Marketing the Hospitality Experience
Module 4: Marketing the Hospitality Experience
“Brand promise and target markets … Price, value, and position … Distribution channels … Online opportunities and threats … Marketing performance measures… “
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Module 3: Owners, Operators, and Investors—A Behind-the-Scenes Look at Investing in the World of Hospitality
Module 3: Owners, Operators, and Investors — A Behind-the-Scenes Look at Investing in the World of Hospitality
“Structure of the operation … Evaluating proposed projects … Negotiating management contracts … Negotiating franchise agreements”
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Module 2: Strategic Hospitality Management and Innovation
Module 2: Strategic Hospitality Management and Innovation
“Role of Strategy in the Industry… Corporate Strategies… Strategic Management… External Analysis Tools… Innovation and Game Changers.”
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Module 1: Introduction to Global Hospitality Management
Module 1: Introduction to Global Hospitality Management
“An Introduction to the Hospitality Industry… The Depth and Breadth of the Industry… Globalisation… Game Changers… Innovation…”
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CornellX: HOSP.101x Introduction to Global Hospitality Management
CornellX: HOSP.101x Introduction to Global Hospitality Management
Jan A. deRoos, HVS Professor of Hotel Finance and Real Estate, School of Hotel Administration
Cornell University
Cathy A. Enz, Lewis G. Schaeneman, Jr. Professor of Innovation and Dynamic Management, and Professor of Strategy, School of Hotel Administration
Cornell University
J. Bruce Tracey, Professor of Management, School of Hotel Administration
Cornell University
“Globally, 1 in 11 jobs are in the hospitality industry, with predictions for continued job growth… Hospitality careers are often stereotyped as low-wage and entry-level with little opportunity for advancement… but with constant innovation, opportunities for talented individuals are vast, and growing…
The audience for this MOOC is anyone in the industry seeking to advance, as well as individuals who are interested but who don’t know much about the industry. It’s also appropriate for use as an employee-development tool within hospitality industry companies..
Explore the many wide-ranging career opportunities in hospitality and hotel management… Gain career advice and stories from international industry experts… Use an analysis tool to evaluate competitors and make strategic decisions… Analyze factors leading to an own-vs.-lease decision… Explore distribution channels and pricing strategies… Learn how to select smart, talented employees…”
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