Tag: Business & Management

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MIT – User Innovation: A Path To Entrepreneurship

MOOC Summaries - User Innovation - Path to Entrepreneurship - User Innovation

MITx: uINOV8x USER INNOVATION: A Path To Entrepreneurship

Eric von Hippel, Professor of Management of Innovation and Engineering Systems
MIT Sloan School of Management
Erdin Beshimov, MITx Teaching Fellow and Host
Massachusetts Institute of Technology
“We’ll let you in on a secret. Innovation isn’t confined inside the walls of research labs swarming with PhDs. More often than not, innovation is about ordinary people solving problems that matter to them personally. This could be you.
First, think about what you need. Next, find out whether others want the same thing. If they do, you can start a venture – for profit or non-profit – to supply others with the novel product or service you first developed for yourself.
The examples of user innovation are infinite. A surfer created the GoPro to take “selfies” while surfing. A student came up with Dropbox after forgetting his flash drive. Two broke entrepreneurs rented out their living room to help pay rent, and Airbnb was born. They’ll share their paths to startup success.
Taught by Eric von Hippel, the founding scholar of user innovation, this course will help you think about what problems you should choose to solve and how to share your innovations with others.
You can innovate.
Learn:
What is User Innovation? Can you become a User Innovator?
How prevalent is User Innovation? Why do people innovate and why don’t companies always do it for them?
How do you decide what problem to solve? How do you use the skills you already possess to solve your problem? How do you frame your problem to fit your skillset?
Why are some innovations given away for free? What are the challenges and rewards of giving away your innovation? How do you make your innovation worth adopting for others? Is your innovation right for Peer-To-Peer diffusion?
Why do some User Innovations become commercial? What makes people happy to pay for your innovation? How do User Innovators survive among big producers? Is your innovation right for Market Diffusion?
What today is making innovation more accessible for everyone? What is the future of User Innovation? How do User Innovators survive among big producers? Is your innovation right for Market Diffusion?”
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CornellX: HOSP.101x Introduction to Global Hospitality Management

MOOC Summaries - Introduction t Global Hospitality Management - Global Hospitality Management

CornellX: HOSP.101x Introduction to Global Hospitality Management

Bill Carroll, recently retired Clinical Professor of Marketing, School of Hotel Administration
Cornell University
Jan A. deRoos, HVS Professor of Hotel Finance and Real Estate, School of Hotel Administration
Cornell University
Cathy A. Enz, Lewis G. Schaeneman, Jr. Professor of Innovation and Dynamic Management, and Professor of Strategy, School of Hotel Administration
Cornell University
J. Bruce Tracey, Professor of Management, School of Hotel Administration
Cornell University
“Globally, 1 in 11 jobs are in the hospitality industry, with predictions for continued job growth… Hospitality careers are often stereotyped as low-wage and entry-level with little opportunity for advancement… but with constant innovation, opportunities for talented individuals are vast, and growing… 
The audience for this MOOC is anyone in the industry seeking to advance, as well as individuals who are interested but who don’t know much about the industry. It’s also appropriate for use as an employee-development tool within hospitality industry companies.. 
Explore the many wide-ranging career opportunities in hospitality and hotel management… Gain career advice and stories from international industry experts… Use an analysis tool to evaluate competitors and make strategic  decisions… Analyze factors leading to an own-vs.-lease decision… Explore distribution channels and pricing strategies… Learn how to select smart, talented employees…”
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FullbridgeX: Career Edge 3x Business and Data Analysis

MOOC Summaries - Fullbridge - Career Edge 3x Business and Data Analysis

FullbridgeX: Career Edge 3x Business and Data Analysis

Jim Pautz, Vice President of Coaching
Fullbridge
Caroline Young, Chief Product Officer
Fullbridge
Michael and Ali
Course instructors for this installment of the FullbridgeX series.
“Learn how to effectively build a spreadsheet with an understanding of formatting best practices and essential functions… Take your new knowledge of spreadsheets and learn how to analyze data and business opportunities with market sizing, survey analysis, and compelling data visuals…Learn how financial analysis of key metrics, such as revenues, costs, ROI, and profitability, can help businesses define future needs and plan for success…”
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