Section 0: Ideation
“Goals … Creativity … Brainstorming … Filtering Ideas”
Summaries
- 0: Ideation > Brainstorming > Video: Introduction
- 0: Ideation > Filtering Ideas > Video: Filtering Ideas
0: Ideation > Brainstorming > Video: Introduction
- Needs are ways the current customers of the market are being underserved.
- You can assess needs by comparing how things are now to how customers wish they would be.
- If possible, you may even consider interviewing some potential customers at this stage to ask them about their needs and frustrations.
- Gaps represent opportunities to appeal to new customers who aren’t currently being served.
- These can be assessed by addressing new potential customers not currently having the skills or access to current offerings.
- You can do this by choosing a market or assessing barriers to being a customer, or assessing what other customers would adopt if certain features might be altered.
- Though for more understanding, keep in mind that good companies solve problems and adapt to customer needs.
0: Ideation > Filtering Ideas > Video: Filtering Ideas
- How passionate are you about this idea? How enthusiastic are you to solve this problem? And does this idea play to your strengths? Potential.
- Would you be solving a real need? Are there enough people out there with this need who face it frequently enough to make it worth solving? Are those people willing to pay for a solution? Can you differentiate yourself against competitors? And how scalable is this idea? Roughly assess each idea on each of these two dimensions, and filter down to the top ones.
- Submit your top need from brainstorming, and a preliminary idea of how you plan to solve it.
