Week 3: Research Tools
Week 3: Research Tools
“Research Tools Introduction…Survey Part 1 – Overview…Survey Part 2 – Levels of Measurement…Survey Part 3 – Survey Design …Content Analysis Part 1 – Role of Content Analysis…Content Analysis Part 2 – Conducting a Content Analysis…Interview Part 1 – Types of Interviews…Interview Part 2 – Conducting Interviews…Focus Group…”
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Week 2: Formative Research
Week 2: Formative Research
“Issue Management Part 1 – Proactive PR…Issue Management Part 2 – Setting SMART Objectives…Situational Analysis Part 1 – Overview…Situational Analysis Part 2 – Using SWOT Analysis …Organizational Analysis Part 1 – Internal Environment and Public Perception…Organizational Analysis Part 2 – External Environment…Analyzing the Public Part 1 – Identifying Your Publics…Analyzing the Public Part 2 – Audience Segmentation…Analyzing the Public Part 3 – Geographics and Psychographics”
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Week 1: Introduction to Public Relations Research
Week 1: Introduction to Public Relations Research
“Welcome Video…Course Introduction …Introduction to PR Research …Research in PR Part 1 – Research ON and FOR Public Relation…Research in PR Part 2 – The Significance and Application of Research in PR…Applied vs Academic Research Part 1 – Agenda and Goals of Research…Applied vs Academic Research Part 2 – Interpretation and Information Use…Applied vs Academic Research Part 3 – Research Contribution…Research Methods in PR Part 1 – Information…Research Methods in PR Part 2 – Quantitative and Qualitative Research Methods Introduction…”
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