Category: Digital Analytics for Marketing Professionals: Marketing Analytics in Practice

Week 4: Data Visualization

“Insights from Digital Data…Pictures You See with Your Brain and Feel with Your Heart, Part 1…Pictures You See with Your Brain and Feel with Your Heart, Part 2…“

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Week 3: Data Analysis

“Data Collection Part II: Structured Data…Data Management in Practice, Part 1…Lesson 5: Data Management in Practice, Part 2…“

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Week 2: Data Collection

“Preparing for the Analysis Journey, Part 1…Preparing for the Analysis Journey, Part 2,..Data Collection Part I: Unstructured Data…Comments by Prof Rhiannon Clifton…”

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Week 1: Course Overview and Marketing Analytics Process

“Welcome to Marketing Analytics in Practice…Following the MAP, Part 1…Following the MAP, Part 2…”

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