Week 2: How Has the Practice of Medicine Changed in the Digital Age? > Expert Interview: Dr. Roni Zeiger > Interview With Dr. Roni Zeiger
- Roni is former Chief Health Strategist for Google and now CEO of Smart Patients.
- This interview will focus on patient engagement – Roni has said patients are the most underutilized resource in health care.
- Patient engagement makes it sound the healthcare system is alright and it is the patients who need to come forward. This is not entirely correctly, just as it is not correct to think of it as “if only the patients would do what they are told”.
- More useful to think of the idea of shared goals:
- mutually agreed upon goals between healthcare professionals and i.e. patient, caregiver, doc, nurse practitioner etc;
- how to best achieve them together.
- We still practice medicine today pretending that we can solve everything in the once every three months, 15-minute visit to the doctor, and maybe the once every other year hospitalization.
- The reality is much more complicated: a lot of health care happens between those visits including with their loved ones, other patients, friends, family, online etc.
- We are still stuck thinking of patients as passive recipients of care and passive participants in clinical trials.
- In fact, they can do things both for themselves and for their peers – they are underutilized collaborators.
- Crowdsourcing is a useful strategy but it is largely a case of asking people questions and taking the average of the answers. But this sounds like a regression to the mean or a watering down; that is not what happens in really high quality networks of people.
- An example of a good online patient community:
- patients with lung cancer;
- someone joins the community and asks a question e.g. about certain kinds of drugs;
- a subset of the network such as 5% steps forward and leads the conversation because they have experience with those drugs – two of them have recently had a discussion with their clinician; one of them happens to be pretty good at reading the literature and has recently read up on the topic;
- this subset of the network are those micro experts– not experts in lung cancer, but they happen to have some relevant expertise in a given area.
- An hour later someone else asks a very different question e.g. CT versus MRI scans and some aspect of lung cancer;
- a different subset of the community might step forward and lead that conversation as the micro experts;
- it is a different model than the traditional one we think of.
- Instead it is a more distributed knowledge base which is more dynamic, where a question is posed and collaboration happens.
- In a really high functioning network, when a question is posed, the right kinds of micro expertise come together to help whoever is posing the question.
- At the same time, with patients as micro experts, they also brings in expertise that are not traditionally found in medical settings at all.
- The term patient-centered medicine has an interesting blind spot: it needs to be family-centered because the patient is going to need so much support.
- The family caregiver is a key part of the equation but the current system is not really built around that.
- Knowledge about caregiving might also be much richer in the patient community than in the typical clinician community.
- Come to realize that despite how much attention has been been given to big data, the data doesn’t mean very much if it is not in the context of a story.
- All of this matters most when it is put in the context of real people and real stories and you realize the data is just sort of things that should be sprinkled in little corners of the story.
- A beautiful role of technology would be to give more people access to stories about others like them, thoughtfully elicit questions that would be most likely to make them comfortable telling a story, and tell them which story to look to next.
- You could argue that’s what Amazon tries to do as it notices what you’ve read and what you might want to read next so there is a wonderful collision between stories and technology.
- Role of technology:
- It’s technology to give us better access to stories.
- Overall, another complementary perspective is that technology is working really well when we forget that it’s there.
- Definitely never heard the term graceful applied to an EMR, but it’s interesting to imagine what that might look like.
- Technology also plays an important role for facilitating patient collaboration with health care providers or with each other e.g. getting patients more involved in the design of clinical trial, using simple and sophisticated technologies.
- It is about giving people an easier way to collaborate with each other – which probably would work better if we could all get in a room together and a whiteboard with a great facilitator – but in healthcare, that is difficult as people are sick and in different places, different time zones etc, and an asynchronous collaboration can be very powerful and convenient just like asynchronous education.
Week 2: How Has the Practice of Medicine Changed in the Digital Age? > The Public Physician > The Rise of ‘The Public Physician’
- In the Digital Age, all doctors are public physicians.
- In the past, perceptions of doctors were shaped by what patients saw in clinics, medical associations, institutions, journals, movies etc.
- That perception of physician looking or behaving in a certain way has been replaced by the reality of wildly different opinions and voices and looks, and the public physician is present outside of the clinic and in the world.
- The public physician also creates content, collaborates, writes, records, shares, connects, converses, blogs, create videos, publish e-books, share news, curate online content etc
- The public physician is now involved in the dissemination of ideas beyond the conventional settings.
- To have a significant impact online, physicians have to create content that everyone else is having conversations about; the public physician will have to function in a local and global network.
Week 2: How Has the Practice of Medicine Changed in the Digital Age? > The Public Physician > The Public Physician: Opportunities and Challenges
- Being a public physician brings with it a whole new set of challenges and opportunities, requiring a new set of skills and literacies.
- Media analysts Henry Jenkins and Mizuko Ito have suggested the emergence of a participatory culture online, but doctors are trained to listen and follow, not create and participate.
- ‘Personal versus professional’ is becoming a major issue online, personal and professional spaces are hard to separate, and there is a constant tension between online and offline lives.
- Doctors can no longer choose to be public, but they can choose how they handle their public presence – if they don’t create their own story, someone else will.
- Physicians will have to learn to managed their profiles and reputations and profiles, and human transparency, for example, is the currency of social media conversations.
- Public physicians have to maintain some transparency and authenticity while maintaining the confidence of those they care for, while faced with time constraints.
- Being able to think and work with others outside of medicine might be seen as a liability by some, but it is also an opportunity (e.g. to connect with patients and their families).
Week 2: How Has the Practice of Medicine Changed in the Digital Age? > The Public Physician > The New Obligation To Create
- Doctors have been trained to contain what they think and what they believe, but this is being challenged but he Digital Age.
- 175 years ago, American poet Ralph Waldo Emerson suggested a critical social role for what he called the public intellectual: when a person trained in a discipline decides to write and speak to a larger audience than their professional colleagues.
- The question of the moral obligation of the physician to participate as a public intellectual is illustrated by the discussions around vaccines and autism.
- In 1998, a paper was published that wrongly connected the NMR vaccine with autism, causing the discussions on vaccines to be hijacked by an anti-vaccine minority.
- It is arguable that this could have been avoided if paediatricians chose to participate in the conversation.
- Imagine what if physicians shared everything they know and others could harness their knowledge and wisdom (e.g. packaging, tagging, and archiving, and that could be accessed by patients and students now and in the future).
Week 2: How Has the Practice of Medicine Changed in the Digital Age? > Expert Interview: Dr. Peter Killoran > Interview with Dr. Peter Killoran
- Dr. Peter Killoran Lauren: faculty at UT Health in the School of Medicine in the Department of Anesthesiology and in the School of Biomedical Informatics.
- EHR has many advantages e.g.
- it is possible for multiple people in multiple locations to view that same information, even at the same time (is is particularly important as the doctor needs to make many decisions while physically away from the patient);
- makes it possible to use computational techniques on it, and clinical decision support tools can be used;
- automate the process of checking for drug-drug interactions;
- could put laboratory results and medications together, and use algorithms to provide assistance on how to dose drugs depending on the patient’s condition;
- put up-to-date electronic reference material in the same place as a patient’s information, to access the most up-to-date evidence based literature on treating a particular condition;
- we can only use systems like Watson when the records are in digital form.
- Different companies provide different types of EHRs, and they have different levels of functionality.
- Paper can also be superior in some situations:
- it is almost infinitely flexible (which computers find difficult to replicate) e.g. you can easily draw a picture, an anatomical diagram.
- patients can provide a handwriting sample which can be important in a doctor’s clinical thinking and diagnostics.
- very simple to use compared to computer that require typing, or voice recognition etc.
- patients’ stories are easier write down because most computer systems are designed to speed up routine documentation using pre-configured lists, and drop downs etc which structure the information in a way that can get in the way of telling a patient’s story.
- it is easier to just stick a photograph on a piece of paper, whereas in a computer system, you need to have that specified as part of the design.
- Electronic health records promised to change healthcare, but because they are complicated (because medicine is complex), many promises were not fulfilled.
- In addition, EHR systems have been very proprietary and closed in the past. It’s only now that systems are becoming more interoperable and more.
- There is also potential for EHR to become more visual so clinicians, patients and other end users are can having a better visual and user experience, so that the information and data can be more easily understood, and thus support better decision making.